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Learning Lab - From Transactions to Trust

Building Customer Relationships To Drive Sustainable Growth

In this session with Carol Richardson of Compass Rose Floral Design, you'll learn how to create customer experiences that go beyond the transaction - building trust, loyalty, and advocacy.

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Strong businesses are built on strong relationships.

Drawing on her experience as both an enterprise customer experience executive and entrepreneur, Carol brings a practical, real-world perspective to what drives meaningful connection and results. Through simple frameworks and practical examples, you’ll discover how thoughtful customer experience can fuel repeat business, profitability, and sustainable growth in revenue.

This 1-hour webinar will equip you with actionable tools and insights to strengthen customer relationships and grow your business with intention.

Carol Richardson - Co-Founder·Compass Rose Floral Design Ltd.

Carol Richardson is a global enterprise software executive and entrepreneur with a career defined by an unwavering dedication to customer and partner success—and a belief that the most meaningful outcomes are achieved together.

Building on a strong foundation in enterprise technology, Carol has held executive leadership roles across the full customer lifecycle, including business development, sales enablement, professional services, customer care, and customer success. She has partnered with leading organizations such as Adobe, SAP, and Salesforce, as well as innovative technology start-ups, helping organizations translate customer insight into measurable growth.

Her work bridges strategy and execution—designing customer experience frameworks, leading market and competitive analysis, facilitating insight-driven research, and building high-performing teams aligned around customer-driven growth. Carol is recognized for her ability to build trusted relationships, uncover meaningful insights through active listening, and translate those insights into programs that increase retention, loyalty, and long-term value.

Her sector experience spans enterprise software, financial services, retail, telecommunications, education, and government.

Today, Carol brings this same customer-centric lens to her role as co-founder of Compass Rose Floral Design—an entrepreneurial venture rooted in storytelling, connection, and intentional beauty. Inspired by a lifelong passion for florals, she creates designs that honour life’s most meaningful moments while continuing to draw on her corporate experience to shape thoughtful, human-centered experiences.

Instagram: @compass_rose_floral LinkedIn: linkedin.com/company/compass-rose-floral-design-ltd

Carol holds an Honours BA from York University and has completed extensive executive and post-graduate studies in strategy, operations, finance, evaluation, and customer experience, along with numerous courses in floral design.

This program is offered in partnership with the Small Business Centre Barrie, Simcoe County & Orillia. To register, call 705-720-2445 or use the registration link.

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