Join Noble Media Marketing for an interactive workshop that applies Professor Janet M. Bennett's research on intercultural competency to modern marketing practice.
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Join Noble Media Marketing for an interactive workshop that applies Professor Janet M. Bennett’s research on intercultural competency to modern marketing practice. Grounded in her three keys to cultural competency: curiosity, cognitive complexity, and empathy, this session helps marketers better understand diverse audiences, interpret cultural cues, and build authentic connections across communities.
Through hands-on activities and guided dialogue, participants will explore how personal perspective influences messaging, how assumptions can shape (or limit) market insight, and how effective dialogue strengthens brand trust and engagement. This workshop equips marketing professionals with practical tools to assess their cultural awareness and adapt strategies that resonate with an increasingly diverse clientele.
Please note: this program will include opportunities for live attendee interactions. Participation in the exercises is not mandatory, but 'hands-on' learning is strongly encouraged to get the most out of this workshop.
Shirin Ganji Founder Noble Media Marketing
Shirin Ganji is a multidisciplinary business and marketing leader with an Honours Bachelor of Arts from the University of Toronto and extensive experience across startup, nonprofit, public, and community-based sectors. A multi-time founder, she brings a strong strategic foundation and hands-on expertise in brand development, customer engagement, and growth strategy.
Through Noble Media Marketing, Shirin partners with businesses, not-for-profit organizations, and compliance-based industries to assess gaps and design and execute marketing systems that strengthen credibility, drive audience growth, and build trust with diverse client communities while supporting sustainable business outcomes.
Recognized for her clear, engaging, and practical delivery, she helps organizations uncover and articulate the powerful stories they have to share, translating them into actionable strategies for leaders, founders, and teams.
This program is offered in partnership with the Small Business Centre Barrie, Simcoe County & Orillia. To register, call 705-720-2445 or use the registration link.
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