What motivates people to buy? How do different demographics vary? What are psychographics? How would you use them in your business? Learn theories and how to use them in your day-to-day operations.
Join: Please note that prior to the start of this registered program, you will be sent an email with the Zoom link. We ask that all participants conduct themselves respectfully as they would in-person.
Consumer behaviour is the study of how people make decisions when they purchase. It helps businesses and marketers capitalize on these behaviours by predicting how and when a consumer will make a purchase. By identifying what influences these decisions, we can highlight strategies to proactively manipulate behaviour.
We will look at the main theories and show how you can use them in your day-to-day operations. It’s not magic…it’s science!
This program is offered in partnership with the Small Business Centre Barrie, Simcoe County & Orillia. To register, call 705-720-2445 or use the registration link.
We want to improve, to serve you better. Please take a moment to complete our Program Evaluation Form.
Charlene Anderson provides business advisory services to current and aspiring entrepreneurs within Barrie and Simcoe County on a variety of business issues related to starting and operating a business, including regulations, business planning and marketing. Charlene comes from an extensive entrepreneurial background.
She has incorporated four Barrie area businesses in the past 20 years. She is also a graduate of Georgian College’s Business Admin – Marketing. Helping people bring their dream to reality gets her fired up. She has learned a lot from making her own mistakes and loves sharing tips and advice to new start ups.
